DESIGN
Logos are one of my favourite kinds of projects as I get to connect and empathise with a diverse range of people, places and causes, understanding their mission and identity in the wider scheme of their market to create an icon that will stand out from the rest and tell their highly personalised story.
BVI + EVENTS COORDINATION AND MEDIA
My work as part of the Solarpunk Aotearoa NGO included planning, creating and launching the brand, coordinating the marketing for its events across digital and print.
The brand visual was created from a deep process of reflection and collaboration between myself and the instigator of the Aotearoa Solarpunk movement. I incorporated her chosen iconography of stars, navigation, Fibonacci and Koru. I worked with a small team of contributors to bring the Solarpunk Movement’s vision for people, planet and future-focused events to life. Though unfortunately our events schedule was dramatically reduced due to covid, the
SOCIAL MEDIA / MARKETING
Using the Solarpunk Aotearoa branding as a catalyst, I created a colour and typographical theme that could be spun a few different ways to create consistent, clear and vibrant media, much of which has jumped between print and digital display as needed.
WEBSITE
The goal of the website is to reframe yearly festivals with high ticket prices as an open-source, free or low-cost ongoing celebration and support of events within the Solarpunk Aotearoa community.
CHAIN OF EVENTS MEDIA AND EVENT UX
The Chain Of Events launch day was a collaborative experience and a priviledge to be a part of. I designed The Chain Of Events website to keep growing and changing, featuring future events, exhibiting digital versions of past experiences, listing direct resources and reading lists, and directories for access to support services and allies to the relationship between creativity and mental health in New Zealand.
BRAND IDENTITY: KATE POWELL, COMMS WRITER
A very candid consultation and exploration into the diversity of Kate’s work allowed me to produce a highly personalised card. I created a vector portrait of her and an overall design which symbolized her abilities yet was minimalist enough it could be handed to anyone in the various roles of her industry.
BRAND IDENTITY : DEBORAH MACDONALD BROWN
As a personal commission to the leader of my ongoing freelance position with Solarpunk Aotearoa I created a bee motif which leaned into her personal aesthetic of antiquity, art and influences of nature. It is designed to represent her eclectic and radical leadership style with maturity and professionalism.
BATTLEFRONT MINIATURES
My time at battlefront was spent on high-detail product photography of the miniatures, editing book pages and game-play cards, creating posters, web ads and banners, packaging ranges and instruction guides. I was credited in 15+ titles during my time there.
SIMX LTD / VOLUTION GROUP PTY
A highlight project of my time at Simx as an in-house graphic designer was to design a style for a new lighting range to elevate its high quality construction and its sleek, contemporary contours and lighting effects. This included the product guide, packaging and instructional designs.
WOODLAND’S PERK COFFEE BRAND AND SIGNAGE
This branding synthesizes the trees of West Auckland bush suburb Woodlands Park, and was inspired by the clean
minimalist style of the existing Kokako coffee brand into a logo that could be adapted for signage and coffee cards.
DUCHESS H GIN SPECIAL EDITION LABELS
Since 2024 I have been assisting an independent distiller with her blossoming range of Old World Gin Cup inspired Gin Liqueurs, we’ve now colaborated on 3 new products and a sub-brand of Prebatched cocktail variants. It’s a true pleasure to realize her vision and explore the intrigue for her market with these unique products.
A particularly lovely touch for a client of note, the wonderful distiller encouraged me to put my own logo on the bottle as a credit to the collaboration.
